Urban elements and symbols are precisely the signs with identity in the city that promote quality and better understanding and encourage them to be present and in communities like ours, have fields of interaction among tourists. In societies like ours that have fields of attraction for cultural tourists, especially from the point of view of cultural and national identity, the distinguishing factor of communities and nations, cultural tourism can be a very effective factor in identifying and deepening identity by emphasizing cultural symbols. culture in our society. In the meantime, historical places have a great value for attracting tourists due to the representation of the identity of the cities, the traditional and historical markets of Iran are doubly important for tourists due to the combination of the historical aspect with commercial use. Because this industry not only plays a role in advancing the national economy and foreign exchange earnings; Rather, it is a clean and pollution-free industry, and at the same time, it creates new jobs. Tourism in Iran has had little success and this failure is due to not seriously addressing the issue of tourism infrastructure. The city of Tehran, as the capital of Iran, is the most suitable destination option for international tourists and its attractive urban symbols have played an important role in attracting these tourists. Urban tourism is a part of the international tourism market that has the most development potential in recent years.